Ethically Steal Our $225M Email Playbook in ONE Free Strategy Call.
Without wasting more money on the 'Andromeda' Roller Coaster.
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We build your complete email system & guarantee a 3X ROI in 90 days.
Click to watch exactly how we do it step-by-step
Jason Williamson
Founder, e2 Agency
Trusted By USA & Australia's Leading D2C Brands
Join 750+ brands who've scaled their email & SMS with e2
"I trust him a lot (which is a big thing for agencies)."
"He drove over 25 million for The Oodie with SMS. Ton of energy, an uplifter rather than a drainer... Highly recommend."
How We Built $25M in SMS Revenue for The Oodie
Davie Fogarty · Founder, The Oodie
Davie Fogarty
Founder, The Oodie ($800M+)
As seen on: 
Founder, The Oodie ($800M+)
Proof
Real Numbers.
Real Brands. Real Revenue.
Every result below is verified. Every number came from a Klaviyo or Shopify dashboard.
Email revenue share · 90 days · rolled out across all 8-figure brands
"We were hovering around 16-17%. Now we're over 30 and you can't express what a massive difference that makes in an eCommerce business. One campaign - we achieved $100,000 in a single day just via email. The investment we paid back within the first week alone."
How Inspire Brands Grew Email Revenue Across Multiple 8-Figure Stores
Matt Orlic · Founder, Inspire Brands
Matt Orlic
Founder, Inspire Brands
Results verified · implemented across multiple eCom brands
~100% attributed revenue lift · 6–8 → 20+ emails/mo · <90 days · Klaviyo
"I'd definitely recommend e2. Jason and his whole team has been incredible. The communication is great. We've got a Slack channel — tons of resources pouring into our email strategy. Our results have been really good. Attributed revenue is up about 100% from where we were before. We were only sending six to eight emails a month and now we're up to 20 or so plus. The professionalism has been amazing."
How We Doubled BogeyBros Email Revenue in 90 Days
Ryan Rizos · Co-Founder & CEO, BogeyBros
Ryan Rizos
Co-Founder & CEO, BogeyBros
Results verified via Klaviyo dashboard
The Daily Mentor is a private mentorship for serious eCom founders (typically $1M+). These two quotes matter because they come from the people who've actually led that program: Morgan is Head of Mentorship today— he runs the mentor bench and day-to-day member experience. KC was CEO of Daily Mentor while scaling the community; he's since moved on (after building & exiting QALO®) and still stands behind Jason's work with members.
8+ yrs Head of Mentorship, The Daily Mentor · Former Senior Merchant Success Manager, Shopify — VIP & enterprise brands (including MrBeast, Budweiser & Barstool Sports)
"I've been working with Jason and the e2 agency team for over 18 months now, and the experience has been nothing short of excellent. Jason genuinely understands the eCommerce email space at a deep level, not just the technical side, but the strategy behind building flows and campaigns that actually drive revenue. What sets Jason apart is his consistency and reliability. He shows up, delivers, and communicates clearly, which honestly is rarer than it should be. Over our time working together he's become a trusted partner, not just a service provider. If you're an eCommerce brand looking for an email marketing partner who knows what they're doing and actually cares about your results, I'd recommend Jason and the e2 team without hesitation."
Former CEO, The Daily Mentor · Co-founder of QALO® (built & exited) · Founder, Cashmere Wolf
"Jason has been advising brands inside The Daily Mentor community for 6 months now, and I don't think there's a better person to help founders grow their brands through email and SMS. His knowledge is incredible, but he doesn't just advise from a distance — he gets his hands dirty coaching founders not just on what to do, but how to do it. The results founders are getting is WILD. Highly recommended from the whole Daily Mentor crew 🙌🏻"
Monthly revenue · 8-year partnership · 7-figure exit in 2021
"I've been knowing Jason for about eight years. He's worked on every project I've had, from $100k a month to $1.5 million a month. I made a seven-figure exit in 2021 with the canvas brand we worked on. Whoever chooses to partner with Jason will be a smart person. I hate doing these things because I feel like I'm giving away my secret weapon."
Canvas Cultures: From $100k to $1.5M/Month
Joshua Tatum · Founder, Canvas Cultures
Joshua Tatum
Founder, Canvas Cultures
Revenue growth verified across multiple brand projects
Email + SMS attribution · 2 months · zero conversion rate drop
"Before Jason, our email and SMS revenue was below 10% of total revenue. We were losing a lot of money pushing traffic. Two months in, it's above 30–40%. We make way more money now. The pop-up split test meant we collect way more leads too, without hurting conversion rate at all."
How Nightbuddy Went From 10% to 40% Email Revenue in 60 Days
David Indlekofer · Owner, Nightbuddy
David Indlekofer
Owner, Nightbuddy
Results verified via Klaviyo dashboard
Klaviyo attributed revenue · 12 months
"We've seen a vast improvement in our return on investment and our Klaviyo account. We're finally with an agency that gets our brand, gets the way we speak to our customers. They say they're going to do it, they do it. Nothing but an amazing experience."
How Valley Eyewear Nearly Doubled Klaviyo Revenue
Michael Crawley · Director, Valley Eyewear
Michael Crawley
Director, Valley Eyewear
Results verified via Klaviyo dashboard
Before
After
Klaviyo attributed revenue · regular month of March · no sale running
Their previous agency hit 31.58% during Black Friday - the easiest trading window of the year. We hit 47.48% in a normal month of March with no sale. That is not a seasonal bump. That is a structural improvement.
Deliverability first
We sent fewer emails but reached more profiles. Our deliverability specialist ensured inbox placement, which let us scale campaigns to a larger audience without burning the list.
Smarter flows
Removed discounts from Browse and Add-to-Cart flows to protect margin. Rebuilt the Welcome series. Added SMS (15% off) and a loyalty referral reward in the post-purchase flow.
Better content and voice
Elevated design, a more personal tone, and plain-text emails woven into the campaign mix. The brand finally sounded like itself.
Results verified via Klaviyo dashboard · Feb-Mar 2026
The Work
We turn brands that look like Toyota into Mercedes.
Emails That Stop the Scroll. Not Templates. Not AI. Real Design.
Every email is built from scratch for your brand. Here's a sample of what lands in your customers' inboxes.
← Swipe to see more →
Full Design Showcase
200+ Emails. Browse Every One.
Click and explore the exact designs we've built for clients — live, interactive, scrollable.
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Interactive Figma showcase · click to explore all designs
Live Klaviyo Dashboards
Real Numbers.
Real Accounts. No Photoshop.
40+ verified screenshots from live client accounts — not mockups, not a deck. Click through every proof.
9 proofs in this category
$23 million for The Oodie
We helped drive $23M+ in attributed revenue — verified numbers straight from their Klaviyo dashboard, not a mockup.
BFCM Results
The brands that print money on Black Friday are our clients.
While everyone else guesses, our clients run BFCM like a machine. Here's the proof.
A$844k+ More BFCM Email Revenue. One Season.
A Nail Cosmetics brand came to us after a flat BFCM: diluted messaging, low send volume, weak deliverability. We rebuilt the program and turned email from ~A$201k into over A$1.05M in one BFCM window — ~A$844k more vs the prior year on email alone (421% YoY on the same window).
Email · BFCM (same window YoY)
Before
A$200,732
After
A$1,045,096
+A$844,364 more vs prior BFCM
421% YoY on email revenue
List health
Storefront · peak window
Email figures verified via Klaviyo · same BFCM window YoY
"A single launch email generated A$80,198. Black Friday is won before it starts. Deliverability, hype, and precision segmentation."
e2 Agency BFCM Case Study · Verified via Klaviyo
$2.6M+ New Retention Revenue Unlocked. One BFCM.
A major Eyewear brand had plateaued at $1.5M email BFCM revenue. Solid strategy, but missing the 10% that adds millions. We rebuilt frequency, segmentation, timezone targeting, and SMS — and put over $1M extra on email and $1.5M+ extra on SMS vs the prior BFCM, on the way to $2.6M+ new retention revenue in a single window.
Email · BFCM retention
Before
$1.52M
After
$2.59M
+$1.07M more vs prior BFCM
+70% YoY (same window)
SMS · BFCM retention
Before
$525k
After
$2.09M
+$1.56M more vs prior BFCM
+298% YoY (same window)
Retention · total lift
128.93% YoY on retention
Total company revenue · YoY
Before
$6.3M
After
$9.78M
+$3.48M more company revenue YoY
54.6%↑ YoY (period over period)
Results verified via Klaviyo + SMS dashboard · BFCM 2025
Busiest Week in
Company History.
OTAA were plateauing at 15-20% Klaviyo growth. We doubled their revenue contribution to 40%, built out SMS flows from scratch, and ran their Black Friday campaign - resulting in the biggest week they'd ever had.
Before
21%
After
40%
Email contribution to revenue · 90 days
"Partnering with e2 agency and Jason was a pivotal moment for OTAA. Initially, we were plateauing at 15-20% growth on Klaviyo. Jason's strategic approach not only doubled our revenue growth to almost 40% and brought groundbreaking changes. His guidance during Black Friday led to the busiest week in our company's history, showcasing his exceptional skills in managing high-stakes campaigns.
Beyond that, Jason's expertise extended to setting up SMS update flows, a feature we hadn't utilized before. This addition has been invaluable in enhancing our customer engagement and outreach. Jason's work goes beyond delivering solutions; he empowers teams with the knowledge and tools for independent growth.
They're not just good; they're legendary."
Fameez Haroon
Co-Founder, OTAA
No obligation · We'll show you exactly what's leaking revenue right now
Client Results
750+ Build-Outs.
Here's What Happened.
Holiday season · email program
“Thank you merry Christmas to you all and thanks for all the great work- we got so many compliments on the emails and you made a huge difference in my life. Last year I was in constant tears this time of year and this year I have actually gotten to have a life and enjoy the holiday myself a little. xx”
SMS revenue + conversion rates
"Teaming up with e2 for our SMS marketing has been an absolute game-changer. Their innovative strategies and personalised approach resulted in engaging SMS campaigns that resonated deeply with our audience. Their expertise in Shopify allowed us to optimise Postscript campaigns, translating to remarkable conversion rate increases and substantial revenue growth."
Community-wide results
"Jason has been advising brands inside The Daily Mentor community for 6 months now, and I don't think there's a better person to help founders grow their brands through email and SMS. He doesn't just advise from a distance, he gets his hands dirty coaching founders not just on what to do, but how to do it. The results founders are getting is WILD."
Email + SMS revenue share
"Migrated us to Klaviyo, built our SMS list from zero to 30,000 subscribers, and scaled campaign revenue from $5k to $40k/month. Over $1M in SMS revenue generated."
Welcome flow results
"E2 casually 10X'd our results from our welcome flow like it was nothing. Overhauled all aspects of our email/SMS and dramatically improved results on all facets. Their systems are extremely smooth and overall a joy to work with. Pull the trigger, you will not regret it."
Email % of total revenue
"E2 agency is by far the best agency we've worked with as a multi 7 figure brand. They added 30-40% to our top line revenue. If you want results like that, you need to go with E2."
EDM revenue share · 6 months
"Jason managed to make our EDM sales grow from 25% to 48% of total revenue. I genuinely thought we were doing great prior to them. e2 is the 🐐."
Total email revenue · under 60 days
"Before we started with them, emails kept going to junk folders and weren't being opened. Since joining e2 and collaborating with Jason, we now have a very high through rate and we've 2X'd our revenue in terms of email marketing. Jump on it, guys."
Klaviyo attributed revenue
"Within our first month, our attributed revenue from Klaviyo went from 5% to 32%. After 3 months it's now 40%. Communication couldn't be quicker, organisation is top notch and the design is 10/10!"
BFCM campaign revenue · dormant list
"The list existed. The revenue didn't. We built their first campaign system, ran BFCM weekend, and the list did exactly what a list is supposed to do."
Email open rate · 4 months
"e2 made a huge impact on our email performance. They lifted our open rates from under 15% to over 50% and turned the channel into a real growth driver. Sharp, responsive, and results-focused from start to finish."
Campaign revenue
"Our revenue from campaigns grew 3x while e2 was in charge. Irina's professionalism and creative approach never ceased to please me. Absolute pleasure to work with."
Email opt-in rate
"We've more than tripled our email optin rate and gotten a ton of SMS optins. Jason knows Klaviyo and ecommerce email marketing inside out. No matter if you're doing $50k or $1M+ per month, hire him, you won't be disappointed."
Open rates, CTR & deliverability
"Jason thinks outside of the box, which sets him apart from everyone else. He didn't just hand over a blueprint. He remained fully invested in the implementation every step of the way."
Based on 750+ flow builds across eCom brands in AU, NZ, UK & USA. Average client email contribution to revenue increases 31% within 90 days.
"The team at e2 are experts on Klaviyo and I would highly recommend them to any eCommerce store looking to grow fast, make a lot of money, and work with good people."
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